FCA EMAIL CAMPAIGNS
www.fcadealermarketing.co.uk
Various dealerships nationwide
Fiat Chrysler Automobiles (FCA, Jeep’s parent company) supplied us with images of the Jeep® Renegade, Cherokee and Grand Cherokee that were being used for nationwide adverts to promote the winter offers. I was tasked with creating assets using the Jeep® images to be supplied through FCA’s dealer marketing portal.
I was briefed to create an email for the entire range. I was not supplied an image of all three models together so I had to place the range all on the same background, making
sure that the cars looked proportional in size and part of the scenery. After sign-off by brand, I built the email above using Adobe XD to the client’s requirements which was used by all dealers to target consumers.
Similar work was done for Fiat Professional, reworking an existing full page press ad into a half page press ad and an email with extra images and content supplied by the client.
